STAR WARS^™ Fans Storm LEGOLAND^® California

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Two-day Event Features Droid Hunt, daily costume contests and a visit from the Dark Lord himself

CARLSBAD, Calif. (August 7, 2010) – The Force was strong at LEGOLAND® California today as thousands of STAR WARS fans descended on the family theme park in Carlsbad for LEGO® STAR WARS Days. The two-day event features Darth Vader and his 501st Legion of stormtroopers interacting with guests, as well as out-of-this-world activities like the Droid Hunt, video game battles, building activities, trivia competitions, costume contests and the LEGO STAR WARS Word Scramble in Miniland, U.S.A.

One of the most popular LEGO STAR WARS Days events is the Droid Hunt. Guests of all ages receive collectible “droid badges” if they are among the first in line at The Beginning of the Park. When guests wearing the collectible droid badges are “caught” within the Park by members of the 501st Legion, they must respond to the question “How long have you had these droids?” to receive a raffle ticket for the chance to win fantastic LEGO STAR WARS and LEGOLAND California merchandise.

Other features and attractions include the LEGO STAR WARS Fan Gallery, highlighting LEGO STAR WARS creations built by local fans and LEGO Club members. For the first time ever this year, the Fan Gallery also features LEGO STAR WARS™ Fan Photography by Gareth Payne and Mike Stimpson. There are also Jedi Trivia Contests, which allow guests to use their STAR WARS knowledge to compete for fabulous prizes; and a Miniland U.S.A. word scramble activity to discover scrambled letters hidden by Boba Fett mini-figures. Those who locate all the letters and decode the secret phrase will be entered to win an exclusive LEGO STAR WARS Prize Package including a family four-pack of LEGOLAND California Resort tickets.

Guests are encouraged to dress as their favorite STAR WARS characters and participate in the daily costume contest. Prizes will be awarded in two age categories each day: 8 and younger and 9 to 15. Each prize package is valued at more than $500 and includes exclusive LEGO STAR WARS toys, collectible gear and tickets to LEGOLAND California Resort.

The STAR WARS Days celebration continues tomorrow from 10 a.m. to 8 p.m. All STAR WARS Days Activities are included in the price of admission to LEGOLAND California. For more information, visit www.LEGOLAND.com.

The 501st Legion is a worldwide STAR WARS™ costuming organization comprised of and operated by STAR WARS™ fans. While it is not sponsored by Lucasfilm Ltd. It is Lucasfilm’s preferred Imperial costuming group. STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

LEGOLAND^® California Resort Media Relations

Julie Estrada
Media Relations Specialist
(760) 918-5377

General Media Inquiries
(760) 918-5376

One LEGOLAND Drive
Carlsbad, CA 92008
Phone: (760) 918-5346
Fax: (760) 918-5375

General Park Information:
(760) 918-5346

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2010 Census Prompts LEGOLAND California to Survey Miniland Residents

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LEGOLAND^® California Press Releases

01-19-2012

LEGOLAND California Resort Announces Multi-Million Dollar Investment in 2012
Record Year Leads to Pirate Reef, STAR WARS™ Miniland Expansion and CLAWS!

11-28-2011

Tony Hawk Honored at LEGOLAND^® California as He Helps Light the World's Largest LEGO^®Christmas Tree!

11-10-2011

LEGOLAND^® California Among San Diego Companies Fueling School Buses!

Buster Biofuels™ helps power San Dieguito Union High School District Buses with Biodiesel Made from Recycled Cooking Oil…Thanks to LEGOLAND Californiaand the San Diego Padres

11-04-2011

LEGOLAND^® California Holiday Events Calendar 2011

10-13-2011

Three More Weeks to Enjoy Brick-or-Treat Party Nights at LEGOLAND^® California
Popular Family Event Features Fireworks, Shows, Brick-or-Treat Trails and More!

09-26-2011

Snow in the Forecast for the First Time at
LEGOLAND^®California this Holiday Season!
All-New Holiday Snow Days Celebration Nov. 19 through Jan. 2

08-25-2011

Nation's First LEGOLAND^® Hotel Opening Summer 2013!
LEGOLAND California Resort announces expansion at press conference

07-19-2011

Military Dad Surprises Young Son at LEGOLAND California
Family Theme Park Helps Coordinate Reunion

06-19-2011

THE FORCE IS STRONG AT LEGOLAND^® CALIFORNIA FOR LEGO^® STAR WARS™ DAYS
New Star Wars™ Miniland makes two-day event even more memorable for Park guests

05-23-2011

Wisconsin Team Wins First-Ever North American FIRST LEGO League Open at LEGOLAND^® California

03-31-2011

Carrie Fisher Returns to “A Galaxy Far, Far Away” for the Grand Opening of
Star Wars™ Miniland at LEGOLAND California

01-06-2011

STAR WARS™ Invades LEGOLAND California

(Scene Breakdown)

01-06-2011

LEGOLAND^® California Resort Announces Successful 2010 Plus Four New Guest Experiences
STAR WARS™ MINILAND Area Planned for March Opening!

12-31-2010

Not Just For Grown-Ups Any More - LEGOLAND^® California Rocks in the New Year With Kids’ New Year’s Eve!

12-10-2010

LEGOLAND^® California Rings in the New Year With Largest So. Cal New Year's Celebration for Kids

11-29-2010

Brooke Burke Helps Santa Light the World’s Largest LEGO^® Christmas Tree at LEGOLAND^® California!

10-13-2010

Vampires at LEGOLAND California are Looking for Heroes

09-15-2010

Blockin’ Around the Christmas Tree at LEGOLAND California

08-30-2010

Nanny Caddy™ Comes to LEGOLAND^® California

08-25-2010

Brick-or-Treat Party Nights Expands at LEGOLAND^®

08-08-2010

STAR WARS Fans Storm LEGOLAND^® California

06-17-2010

LEGO^® Harry Potter™: Years 1-4 Xbox 360^® Videogame Debuts at LEGOLAND^® California

03-12-2010

2010 Census Prompts LEGOLAND California to Survey Miniland Residents

01-08-2010

LEGOLAND^® California Announces Successful 2009 Plus Plans for LEGOLAND Water Park and New 4-D Show

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STAR WARS™ Fans Storm LEGOLAND® California

LEGOLAND® California Resort Media Relations

LEGOLAND® California Press Releases

LEGOLAND® California Press Releases

STAR WARS^™ Fans Storm LEGOLAND^® California

LEGOLAND^® California Resort Media Relations

LEGOLAND^® California Press Releases

LEGOLAND^® California Press Releases